It’s a brand new year and time for resolutions. I’ve had it in mind to properly redo our website and add a blog for some time now but never put the time aside to do it. Well, I’ve finally done that (obviously) and made it part of my business process to sit down and let you all know what I’m up to. So being the beginning of a new year, like many businesses I’m evaluating last year and what I did and didn’t do, should have and shouldn’t have done and how I’m going to refine what I do this coming year.

I’ll spare you the long internal dialogue and just share with you the hilites and what’s coming for 2008.

My goals this year, in addition to maintaining this blog are:
- Joining the Professional Photographers Association of BC (Registration sent today)
- Being more active in the National Association of Photoshop Professionals
- Entering fewer competitions and being more selective about which ones I do enter
- Improving marketing strategies (website, advertising, bridal shows)
- and, sticking to the schedule of hours I’ve set out for myself all year.

How do any of these affect you? Well, whether you’re a current, past or future client they all mean one thing. A better level of service, quality of product and reliability. The Associations give me resources to draw on when I’m not sure of a step or just need some help, the competitions allow me to hone my skill and get valuable feedback. Entering fewer allows me to be more deliberate in my entries. The marketing is for the growth of the business and will make clear what I do and offer. Finally, the scheduled hours will mean that I’m consistently and constantly working in and on my business including your photos.

It really is going to be a good year. I hope this blog keeps you informed, interested and entertained and by all means, let me know what you have to say about it, me or my work at any time.

~DP